Do Open Houses Still Work?
(November 06, 2017 )
Buyers are using the internet to search for properties more than ever before. In some cases, they can even go on a “virtual” tour of a home using their smartphone or desktop computer. So, you might be wondering if the old fashioned Open House still works these days?
The answer is yes. Otherwise, you wouldn’t see them advertised. If Open Houses didn’t work, no one would be doing them!
No matter how good the internet gets, it can’t compete with a buyer being able to visit a property in person, walk through the rooms, stand in the backyard and imagine himself BBQ-ing with his family, stroll the area, and meet neighbours.
An Open House makes it easy for buyers to do just that.
It’s an open invitation for them to come by at a specific date and time, to see the property and chat with the REALTOR®. It’s a casual environment, which many buyers prefer. Some buyers, in fact, are more comfortable going to an Open House before scheduling a private viewing.
Will you need an Open House to sell your home?
That depends on a lot of factors. When I work with clients, I put together a marketing plan designed to sell the property quickly and for the best price possible. Depending on the circumstances, that may or may not include an Open House.
If you have questions about what would be involved in a quick and successful sale of your home, contact me. I’d be happy to chat and answer your questions.
Copyright Morris Marketing Group Inc. 2017